The next ABM Marketing special interest group will continue our journey to learn more about marketing mentoring.

We'll be sharing thoughts and ideas about how to give our clients the best possible mentee experience and how to improve the outcomes of their mentoring sessions. As before, we intend that this will be a very interactive session, with everyone having the opportunity to give their input. Following positive feedback last time, we'll also continue with our marketing mentoring case study series.

THE SIG Meeting Agenda: 60-75 minutes

1. Introductions
2. Case Study presentation
3. Breakouts to discuss PMI of the Case Study
4. Feedback from breakouts
5. Response from Case Study presenter + Q & A
6. Clinic on matters arising from sessions 2 - 5
7. Close

Is the ABM Marketing SIG relevant for you?

The Marketing SIG will be relevant for you if you are a mentor working in the marketing domain with, for example, these types of clients with these needs:

Business Leaders

• Set the business context and culture for effective marketing within the business. Support resourcing and development of marketing capability.
• Want to understand how they can support effective marketing in the business.

Senior Managers

• Support and contribute to marketing strategy and operations. Contribute directly to marketing where their domains are directly impacted.
• Want to understand how marketing impacts their domains and how they can better support and contribute

Marketing Practitioners

• Responsible for developing and operationalising marketing in the business.
• Want practical and experienced support in developing the marketing function.
• Want to be able to recruit internal support and resource from other teams and senior management.
• Want to build confidence and capability in working with external suppliers.

Make the most out of your ABM Membership and join us at the second meeting of the Marketing SIG. We are looking forward to seeing our fellow ABM marketing mentors on the call.