Ready to dive deeper into the world of marketing mentoring? This edition of our Marketing SIG, facilitated by ABM full member Melanie Foster, will focus on Marketing Technology (MarTech). Together, we'll explore the "why" behind the "what" and "how" of MarTech.

The ABM Marketing Special Interest Group (SIG) is designed to connect business mentors who deliver marketing mentoring. Together, we discuss best practices, case studies, recent developments within marketing and how we can best support our mentees. Led by experienced business mentors and marketing professionals, Siobhan Lavelle and Steve Paul, this SIG facilitates informal peer-to-peer discussion and skill development.

Navigating the ever-growing landscape of marketing tools can be overwhelming for small business owners, who often turn to mentors for advice and support. But is that the place to start a review of marketing activities? By focusing on the "why" behind the "what" and "how" of MarTech, you can better empower the people you mentor. Join us for a short presentation, broad discussion and shared experiences.

Make the most out of your ABM Membership and sign up today!



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