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During this first workshop of our new Mentor Masterclass series, we will explore how to support mentees to embrace the opportunities of digitalisation and understand the potential the data within their businesses has to help them achieve productivity gains and competitive advantage.
This series of Mentor Masterclasses will grow your skills and confidence to mentor around four popular challenge areas facing mentees' businesses from the Help to Grow: Management Course: Digital Transformation, Developing a Marketing Strategy, High-Performance Workplace, Implementing Growth Plans.
This first Mentor Masterclass session, led by experienced business mentor Emma Ellse, will focus on how to support your mentee in evaluating their organisation's digital transformation readiness indicators against their business functions.
You will develop questions to help your mentee analyse the digital skills and resources required in their business, and consider the risks associated with implementing and working within a digitised environment.
You'll work in a peer-supported environment to develop mentoring skills and confidence that will help your mentee identify issues, priorities and develop their business action plans.
- Support your mentee in assessing their business readiness for digital transformation
- Guide your mentee through understanding data within their business
- Develop questioning skills to help support your mentee in analysing their businesses digital skills and resources
- Develop strategic approaches to mentoring sessions to address challenges and priorities
- Engage in interactive discussions and peer learning opportunities.
- Gain further insight into the Help to Grow: Management Course
Parking is available at Q Park on Charles Street. After the session, there will be an optional PAYG networking/drinks opportunity at a nearby location.
Join us in Sheffield for an insightful Mentor Masterclass session. Designed for Help to Grow: Management Course mentors, this event is open to all ABM members. No prior knowledge of the Help to Grow management course is required.
Speakers
Emma Ellse
Emma Ellse Ltd
Emma Ellse is a seasoned SME Business Growth Consultant, Mentor, and Trainer with over 25 years of expertise in transforming businesses through innovative marketing strategies. As an elected Fellow of the Chartered Institute of Marketing and the Institute of Data and Marketing, her career is distinguished by her ability to implement cutting-edge marketing techniques and her deep commitment to the professional development of others in the field. Currently, Emma delivers high-impact consultancy and bespoke training sessions, focusing on enabling SMEs to excel in a dynamic market environment. She plays a key role in the Government's Help to Grow: Management Course, facilitating the delivery of the taught programme for The University of Lincoln as well as supporting mentors on the programme through Peer-to-peer sessions for the ABM. Outside of this Emma provides essential training and mentorship to business leaders aiming to scale their operations effectively. Emma’s workshops and programs are tailor-made for today’s challenges, empowering business owners to leverage marketing and AI tools for substantial growth. Her approach is not only practical but also inspirational, driving businesses towards achieving measurable success.
