During this third, in-person Mentor Masterclass, we will focus on how you can support your mentee with the challenges they face with setting a strategic approach to their marketing, including applying the VIRO framework.

As mentees progress through the Help to Grow: Management Course they build their knowledge of markets and customer needs, enabling them to start putting in place a strategic marketing approach.


This masterclass, facilitated by experienced business mentor Emma Ellse, will focus on how you can support your mentee with the challenges they face with setting a strategic approach to their marketing, including applying the VIRO framework.


You will develop questions that will support your mentee in analysing the value that they deliver for their customers and where they could bring improvements. Supported in a peer learning environment you will practise skills, build confidence and develop a supported approach to mentoring on this topic.

What you can expect:

  • Gain insights into applying the VIRO framework to help support strategic development
  • Collaborate with peers to explore key questions and challenges in strategic marketing planning
  • Support your mentee in analysing the value they deliver to customers and identifying areas for improvement
  • Develop practical skills and confidence to support mentees in creating action plans in this area of their business.
  • Gain further insight into the Help to Grow: Management Course


Parking is available at Q Park on Charles Street. All visitors receive 50% discount for Q Park located on Charles Street, S1 2NJ. Just enter this code on the website: SHWRM50.


Join us in Sheffield for an insightful Mentor Masterclass session. Designed for Help to Grow: Management Course mentors, this event is open to all ABM members. No prior knowledge of the Help to Grow management course is required.

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