This month's Mentor Motivation session features Karl Howe, who will discuss a crucial aspect of business success: understanding and communicating: Your Value Proposition: What is it worth to the client?

In marketing and selling your Mentoring and/or Coaching services, do you know what your proposition to a prospect client/mentee is? The value it may offer them?

What problem are you solving that they would be willing to pay you for these services?

Much is said about;

· Nicheing

· Client Avatars/Personas

· Elevator Pitches

These are not always easy to address.

Investigating and working through your value proposition, can help you define the service, the problems it may solve and the value it may have to different clients.

Join us as we explore models and tools that assist this process and allow you to test ideas and the actual value they may hold for the client.

Defining the proposition, identifying the client and their needs, unlocking the value the client would recognise can build a business or practice.

Karl has 40 years experience in direct sales, direct marketing, finance and people management. He has launched products, services and divisions for SME's, National and Global companies successfully.

This session will be building on Gary King's last Mentor Motivation session on how to charge what you are worth​, delving deeper into how to effectively communicate that worth to your clients and ensure they understand the full value you provide.

Make the most out of your ABM Membership and register today!